Diversification is key to success: Ken Love
Ken Love has 35 years experience as an agricultural producer, processor, chef, and educator. His specialty is tropical fruits. Although Ken and his wife Margy sold their farm a number of years ago, Ken harvests fruits from several farms and sell dozens of tropical fruits, both fresh and in processed products. He has a number of test fields at the UH experiment station and manages other farms. Love’s policy is to diversify his markets, rather than relying on just one or two. His markets include a local produce distributor, supermarket, hotels, chefs, and direct to consumers at the farmers market and through Internet sales. By diversifying market outlets from low-end wholesale to high-end chefs, Love can usually count on selling all of his harvests, whether they are 10, 100, or 1000 lbs.