Madre Chocolate cofounders Nat Bletter (left) and David Elliot (right) demonstrate the art of chocolate making in one of their classes.With several national and international awards won in 2012, Madre Chocolate has earned its self-ascribed tagline, “Hawai‘i’s best bean-to-bar chocolate.” Cofounder Nat Bletter sums up the company’s business philosophy as, “Hawai‘i-made chocolate will never be competitive on quantity or price, so our primary focus is on quality and originality.” As an ethnobotanist (one who studies the complex relationships between plants and people), Bletter first started making chocolate on a dare from a friend to put his academic knowledge into practice. His initial experiments were enthusiastically received by friends, family and colleagues, inspiring him to continue professionally. Now Nat’s official title is “Chocolate Flavormeister” for the company, with cofounder David Elliot taking on the role of production manager. Both Bletter and Elliot had long experience in Mexico and Central America before putting down roots in Hawai‘i. This bicultural context explains the company’s two distinct lines of bar chocolate, “Xocolatl,” incorporating Mexican flavors and inspired by traditional chocolates of Central and South America, and “Kokoleka,” made from Hawai‘i grown cacao and incorporating a distinctly Hawaiian flavor palette. In addition to these two regular lines, the company makes limited edition flavors, as ingredient availability and creative whim allow.